About
frylr’s founder and research director, Julianne Sterling, hails from a profound background in kinesiology and industrial architecture. In 2018, she decided to change gears and turn her energy towards frylr, a curated collection of exceptional home and fitness equipment. Focusing on refined materials, advanced engineering, exquisite craftsmanship, and sustainability, frylr reflects the epitome of quality over quantity.
Julianne was highly inspired by the pioneers of ergonomic sciences and structural geometry. From the highly efficient mechanisms of musculoskeletal movement to the exquisite physical balance found in nature, she acquired a rationalist product vision by gleaning how they served a purpose of bodily extension and repair in a cleverly simple way. frylr merges advanced ergonomics and modern home aesthetics, creating highly functional home fitness equipment made of premium and eco-friendly materials to awaken people's physical vitality and improve their lives in small but important ways.
Innovation being the key factor alongside aesthetics, frylr breaks away from the cold feel of traditional fitness tools. The brand has brought unexpected tactile textures with smart details , high functionality, and a new luxury feel with a contemporary price point.
Melbourne is where frylr was born, and the company's headquarters is now split between Australia and Japan, continuously conveying the brand's lifestyle philosophy with a global perspective.
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Our quality promise
Quality is never an accident. It is always the result of intelligent effort. We spend most of our time and energy for good design and to achieve high quality. Every single detail from material to technique is thought through with obsessive attention. If our product doesn't satisfy you, we'll take it back.
Our mission
Quality materials, good designs, craftsmanship
and sustainability.